When it comes to building an online presence, many business owners feel overwhelmed. You might have heard terms like SEO, backlinks, or keywords — but how do these pieces come together to actually grow your business? That’s where an SEO strategist comes in.
In this blog, we’ll explain what an SEO strategist is, what they do, and why having one is crucial for any business that wants to stand out online.
What Is an SEO Strategist?
An SEO strategist is a digital marketing professional who develops and oversees a plan to improve a business’s visibility in search engines like Google.
Unlike an SEO specialist who might focus on individual tasks (such as optimising meta tags, fixing technical errors, or writing blog content), an SEO strategist looks at the big picture. They ensure that every SEO activity is aligned with your overall business objectives — whether that’s driving foot traffic to your local shop, generating leads for your service, or increasing online sales.
Key responsibilities of an SEO strategist include:
- Searching keywords and opportunities to find what your target customers are searching for.
- Analysing competitors to identify gaps and advantages.
- Creating a roadmap for on-page, off-page, and technical SEO improvements.
- Tracking performance and adjusting the strategy based on results.
- Aligning SEO with business goals, not just rankings.
Why Your Business Needs an SEO Strategist
Knowing what an SEO strategist is, the next question is: why does your business need one?
1. SEO Is More Than Just Keywords
Optimising a few web pages isn’t enough anymore. An SEO strategist ensures your entire online presence — from your website to your Google Business Profile — works together to attract customers.
2. Compete in a Crowded Market
Local businesses are up against both competitors in their area and national brands with bigger budgets. An SEO strategist helps you carve out your space by focusing on local search optimisation, reviews, and location-specific content.
3. Data-Driven Decisions
SEO isn’t guesswork. A strategist monitors your analytics and search trends to make informed adjustments. This means your budget is spent on actions that bring real results — more calls, enquiries, and customers.
4. Long-Term Growth
An SEO campaign without strategy is like running a marathon without a map. A strategist ensures your SEO efforts build authority over time, rather than relying on short-term tactics that don’t last.
Why Local Businesses Especially Benefit
For local businesses, visibility in Google Maps and the Local Pack can directly translate into foot traffic and phone calls. An SEO strategist helps you:
- Appear in “near me” searches.
- Optimise for location-specific keywords.
- Manage reviews and local citations.
- Build content that resonates with your local community.
Without a strategist, many of these opportunities get overlooked.
How Web Access Supports Local Businesses
At Web Access, we work as your dedicated SEO strategist — not just implementing tasks, but building and executing a tailored plan that drives results.
Our approach includes:
- Auditing your online presence to spot opportunities.
- Designing a strategy aligned with your business goals.
- Implementing SEO improvements across technical, on-page, and local search.
- Monitoring performance with transparent reporting.
We’re here to make sure every effort counts toward building your brand, attracting more customers, and generating growth.
Final Thoughts
An SEO strategist is the difference between simply doing SEO and using SEO as a powerful growth engine for your business.
If you’re ready to outshine your competitors and grow your visibility online, it’s time to partner with an SEO strategist who understands your market.
Get in touch with Web Access today and let’s create a strategy that works for your business.
